You will never get ahead advertising to the wrong people. Many companies are leaking money with targeting mistakes. Stop the slow drip by fixing these three common targeting mistakes.
As of June 30, 2022, Google will be removing Expanded Search Ads as an ad option for Pay Per Click in Google Ads, leaving Responsive Search Ads as the new go-to. Here’s the CliffsNotes version of the changes, and a couple of steps you’ll want to take as a result.
Case Study: In 2016 we began working with a college to help with enrollment through a Google PPC program. This engagement involved to include multiple social media platforms, consulting through a name change and move to university status, and SEO strategy development. See how we worked with a university to build a comprehensive program leading to increased recognition and enrollment growth.
Wix has made a lot of improvements in their platform for SEO. Have they gone far enough to be effective? Not beyond the most basic levels. Here are the issues with Wix as it relates to SEO, ranging from inconvenient to engraging.
Bidding on your own company name in Google Search (PPC) has been coming up a lot lately. There are some scenarios where it’s a complete waste of money. Other times, it’s a very smart investment. Today, we’re looking at when it may actually be a good time to bid on your own company name, or other branded searches.
We manage millions of dollars in annual spend for PPC accounts. We’re always amazed at how much waste exists in most accounts that are transferred to us. Doing a PPC audit can really help you cut some waste and save some serious money.
Marketing is like most things – you get out of it what you put into it. If your marketing budget is a little more limited, here are a few things that can help you get more for your marketing efforts.
When you redesign your website, there are a lot of things to take into consideration. Most people think about the design, look, and feel they want the website to have. After that, they’re thinking about functions. While these are both important, there are a lot of other considerations as well.
We are often asked by clients and partners who prefer to write their own content “How do I write for SEO?” Well, we’re here to help. Here are the guidelines we recommend when writing content.
Wait, Bing Ads? Like, the search engine that nobody really uses? Yes, there is some hidden value in there if you know where to look.