Bidding on your own company name in Google Search (PPC) has been coming up a lot lately. There are some scenarios where it’s a complete waste of money. Other times, it’s a very smart investment. Today, we’re looking at when it may actually be a good time to bid on your own company name, or other branded searches.
Marketing is like most things – you get out of it what you put into it. If your marketing budget is a little more limited, here are a few things that can help you get more for your marketing efforts.
When you redesign your website, there are a lot of things to take into consideration. Most people think about the design, look, and feel they want the website to have. After that, they’re thinking about functions. While these are both important, there are a lot of other considerations as well.
Many agencies know marketing inside and out and can do a great job, but if they don’t have significant experience specifically in healthcare, it could put the practice at a severe disadvantage. Here is why it’s so important to find an agency that really knows healthcare, and some tips specific to marketing a healthcare practice.
At Wormann Consulting, we do a lot of marketing for medical practices, medical device companies, and related healthcare fields. Our team has been working with medical practices since 2012, with much of that time exclusively in medical marketing. As a result, we tend to generate exceptional results in the field of healthcare. Here’s what we did recently for one practice…
If you’re running any kind of targeted advertising like pay-per-click ads, display ads, social media ads, or others, you need to have landing pages. Don’t just choose a random page on your site. Build a new page that doesn’t exist elsewhere on the site and is targeted toward the ads and audience (don’t worry, you can just hide it from your menu and Google search results). Your campaign results will be much better.