Although it feels like you may just be able to set up a Pay Per Click (PPC) campaign and then just let it go, it’s really not a good idea. Here are a few reasons why you need to be constantly managing your PPC campaign.
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Using Google Ads (often referred to as Pay Per Click or PPC) is not necessarily difficult, and is designed so that the average layperson can use it for their business. However, this doesn’t mean that it’s in the business’s best interest to do it themselves. Here’s how to figure out what kind of manager is best for your business.
Google has officially confirmed an algorithm update affecting local search results in November of 2019 (aptly being named the “November 2019 Local Search Update). The update is really geared around trying to make sure that if a user searches with local intent, that local search results will show up. Here’s what it means for you…
We previously wrote about when you should and shouldn’t hire someone for SEO. If you’re a very small business, startup without funding, or someone with a lot of time and is handling the marketing on your own business, you may be better off handling the SEO for your site rather than sending it out to someone else (yes, we realize this means pointing people away from doing work with us. That’s okay.).
The honest truth is that you may not need to hire someone for SEO. You may be capable of doing it on your own. Sure, there are a lot of valid reasons to hire someone – a freelancer, an agency, a consultant – but there’s also situations where you may just be spending extra money.
When it comes to developing and executing modern digital marketing strategies, there’s one important thing that often gets forgotten: user experience (UX). This is unfortunate since it’s a critically important component of successful marketing in a digital age that prioritizes convenience and personalization.
