Although it feels like you may just be able to set up a Pay Per Click (PPC) campaign and then just let it go, it’s really not a good idea. Here are a few reasons why you need to be constantly managing your PPC campaign.
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Using Google Ads (often referred to as Pay Per Click or PPC) is not necessarily difficult, and is designed so that the average layperson can use it for their business. However, this doesn’t mean that it’s in the business’s best interest to do it themselves. Here’s how to figure out what kind of manager is best for your business.
Google has officially confirmed an algorithm update affecting local search results in November of 2019 (aptly being named the “November 2019 Local Search Update). The update is really geared around trying to make sure that if a user searches with local intent, that local search results will show up. Here’s what it means for you…
