Many agencies know marketing inside and out and can do a great job, but if they don’t have significant experience specifically in healthcare, it could put the practice at a severe disadvantage. Here is why it’s so important to find an agency that really knows healthcare, and some tips specific to marketing a healthcare practice.
At Wormann Consulting, we do a lot of marketing for medical practices, medical device companies, and related healthcare fields. Our team has been working with medical practices since 2012, with much of that time exclusively in medical marketing. As a result, we tend to generate exceptional results in the field of healthcare. Here’s what we did recently for one practice…
If you’re running any kind of targeted advertising like pay-per-click ads, display ads, social media ads, or others, you need to have landing pages. Don’t just choose a random page on your site. Build a new page that doesn’t exist elsewhere on the site and is targeted toward the ads and audience (don’t worry, you can just hide it from your menu and Google search results). Your campaign results will be much better.
Bad reviews may actually be the best thing for your business. Nobody wants to hear that, but it’s true.
SEO can be a vital part of your digital marketing strategy, but if you don’t have patience and don’t plan accordingly, you could set yourself up for disaster. We wish it were different (and it was different 15-20 years ago), but SEO is a marathon, not a sprint.
If you plan for the long haul, it can be a VERY profitable sprint.
Most people don’t pay any attention to their web hosting and treat it as a quick add-on expense, but it can actually make you (or cost you) a lot of money. When your contract is up, take a few minutes and honestly evaluate your website hosting service. Here’s some things to think about as you do.
While the current economic condition due to coronavirus shutdown may cause many businesses hardship, it can also present significant opportunity. While we understand that this hits every business differently, there are things that many businesses can do that can help their situation and set them up for success.
If you’re working with an agency, whether it’s your first time or you just decided to switch, there are things you can do that can make sure everyone is happy and getting the most out of the relationship.
New content is critical for websites. Yes, it’s worth it. But, it can be a lot of trouble to even come up with where to start. Here’s some tips about where to come up with some ideas (and some reasons it’s so important!).
SEO is a crucial consideration when building a new website. Here’s a case study of some big wins and losses when a site tried to tackle a new website without SEO consideration, and then adjusted course.
