SEO can be a vital part of your digital marketing strategy, but if you don’t have patience and don’t plan accordingly, you could set yourself up for disaster. We wish it were different (and it was different 15-20 years ago), but SEO is a marathon, not a sprint.
If you plan for the long haul, it can be a VERY profitable sprint.
Most people don’t pay any attention to their web hosting and treat it as a quick add-on expense, but it can actually make you (or cost you) a lot of money. When your contract is up, take a few minutes and honestly evaluate your website hosting service. Here’s some things to think about as you do.
While the current economic condition due to coronavirus shutdown may cause many businesses hardship, it can also present significant opportunity. While we understand that this hits every business differently, there are things that many businesses can do that can help their situation and set them up for success.
New content is critical for websites. Yes, it’s worth it. But, it can be a lot of trouble to even come up with where to start. Here’s some tips about where to come up with some ideas (and some reasons it’s so important!).
SEO is a crucial consideration when building a new website. Here’s a case study of some big wins and losses when a site tried to tackle a new website without SEO consideration, and then adjusted course.
Using Google Ads (often referred to as Pay Per Click or PPC) is not necessarily difficult, and is designed so that the average layperson can use it for their business. However, this doesn’t mean that it’s in the business’s best interest to do it themselves. Here’s how to figure out what kind of manager is best for your business.
Google has officially confirmed an algorithm update affecting local search results in November of 2019 (aptly being named the “November 2019 Local Search Update). The update is really geared around trying to make sure that if a user searches with local intent, that local search results will show up. Here’s what it means for you…