Getting your practice seen is important. You need someone who knows how to get the job done.
That’s where we come in.
While we have marketing experience across the board, our team has extensive marketing experience specific to healthcare. We’re talking years of experience with nothing but healthcare – orthopedics, urgent care, plastic surgery, urology, gastroenterology, biomedical devices, pharmaceuticals – you name it.
All this experience means we know the ins and outs of healthcare marketing in the digital world. We know how people search online, which pages on your site are going to be most important, how people are likely to browse through your site, how to set up a home page based on what people need, and all the nuances and “special rules” for healthcare marketing. This includes things like:
- HIPAA – chances are most marketing agencies (and shockingly even some healthcare marketing agencies!) don’t know about issues that can get you into hot water quickly, even though they’re fine in other industries.
- EAT – Expertise, Authority and Trust. These are elements that are now part of the Google algorithm with respect to healthcare sites. Your content needs to be set up in such a way that it addresses these elements.
- Google My Business – Google has special rules that allow physicians and healthcare practices to claim additional space in search results – these aren’t allowed in most other industries (outside of law firms).
Bottom line is that if you’re marketing in the medical industry, you need someone who fully understands your space. That’s what we do.
Our Healthcare Experience
Our team has has extensive experience in healthcare marketing. We cannot legally mention names, but we’ve previously or are currently working on the largest practices in NJ for:
- Plastic Surgery
We also work with multiple other medical specialties as well as international pharmaceutical brands, medical devices, supplements, and physician insurance.
Check out what we’ve done for some of these practices:
At Wormann Consulting, we have extensive knowledge of healthcare and how to increase digital presence in the industry. From digital advertising to reputation management to presence in Google search, we are experts in supporting practices across the state and across the country.
Get in touch with us today to talk through a marketing strategy for your practice, and get started on a path to growth.