The term “AI” is thrown around a lot these days. What people are often referring to are Language Learning Models (or LLM). Here, we’ll break down what LLMs are, how to understand what they do, and the differences between the popular models.
We’ve been talking about how AI is changing search for a while now. The next iteration is just about here. Last month, Open AI announced that ChatGPT will soon be showing ads within the platform. This is what we know so far.
For years, keyword tracking was treated as a critical part of SEO strategy. With the advent of AI and advanced search, the importance is greatly diluted. Here’s what companies need to understand about what their agencies should track.
We’re estimating that about 25% of Google searches will be replaced by AI by the end of next year. A whopping 70% of Genz Z and Millennials use AI tolls weekly for search or decision-making already. Here’s what you need to start doing now.
In a recent and telling move, Spotify removed approximately 75 million AI-generated songs from its platform. We’re moving toward an infinite amount of AI content, much of it bad. Now is the time to stand out.
Wormann Consulting partnered with an agency to cut costs by more than half and at the same time reduce the cost per conversion by over 2/3. Here’s what happened.
Google Ads can be a minefield of budget traps, misleading automation, and “helpful” suggestions that quietly bleed your spend. If you’re running Google Ads and want to tighten the reins without tanking performance, here are five quick, high-impact tricks to keep your campaigns sharp and cost-efficient.
On paper, Performance Max (PMax) sounds like a marketer’s dream: driven by machine learning and optimized for conversions. But for many businesses, especially those that value control, transparency, and strategic nuance, Performance Max can quickly become a black box that undermines more than it delivers.
We’ve been getting a lot of questions about what AI platforms mean for SEO. Here’s a high-level quick read to help you get your bearings as we navigate the evolving landscape of AI.
You will never get ahead advertising to the wrong people. Many companies are leaking money with targeting mistakes. Stop the slow drip by fixing these three common targeting mistakes.
