You will never get ahead advertising to the wrong people. Many companies are leaking money with targeting mistakes. Stop the slow drip by fixing these three common targeting mistakes.
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As of June 30, 2022, Google will be removing Expanded Search Ads as an ad option for Pay Per Click in Google Ads, leaving Responsive Search Ads as the new go-to. Here’s the CliffsNotes version of the changes, and a couple of steps you’ll want to take as a result.
Bidding on your own company name in Google Search (PPC) has been coming up a lot lately. There are some scenarios where it’s a complete waste of money. Other times, it’s a very smart investment. Today, we’re looking at when it may actually be a good time to bid on your own company name, or other branded searches.
We manage millions of dollars in annual spend for PPC accounts. We’re always amazed at how much waste exists in most accounts that are transferred to us. Doing a PPC audit can really help you cut some waste and save some serious money.
Marketing is like most things – you get out of it what you put into it. If your marketing budget is a little more limited, here are a few things that can help you get more for your marketing efforts.
Wait, Bing Ads? Like, the search engine that nobody really uses? Yes, there is some hidden value in there if you know where to look.
