If you’re running any kind of targeted advertising like pay-per-click ads, display ads, social media ads, or others, you need to have landing pages. Don’t just choose a random page on your site. Build a new page that doesn’t exist elsewhere on the site and is targeted toward the ads and audience (don’t worry, you can just hide it from your menu and Google search results). Your campaign results will be much better.
Using Google Ads (often referred to as Pay Per Click or PPC) is not necessarily difficult, and is designed so that the average layperson can use it for their business. However, this doesn’t mean that it’s in the business’s best interest to do it themselves. Here’s how to figure out what kind of manager is best for your business.