We’ve been talking about how AI is changing search for a while now. The next iteration is just about here. Last month, Open AI announced that ChatGPT will soon be showing ads within the platform. This is what we know so far.
For years, keyword tracking was treated as a critical part of SEO strategy. With the advent of AI and advanced search, the importance is greatly diluted. Here’s what companies need to understand about what their agencies should track.
We’re estimating that about 25% of Google searches will be replaced by AI by the end of next year. A whopping 70% of Genz Z and Millennials use AI tolls weekly for search or decision-making already. Here’s what you need to start doing now.
In a recent and telling move, Spotify removed approximately 75 million AI-generated songs from its platform. We’re moving toward an infinite amount of AI content, much of it bad. Now is the time to stand out.
Wormann Consulting partnered with an agency to cut costs by more than half and at the same time reduce the cost per conversion by over 2/3. Here’s what happened.
Google Ads can be a minefield of budget traps, misleading automation, and “helpful” suggestions that quietly bleed your spend. If you’re running Google Ads and want to tighten the reins without tanking performance, here are five quick, high-impact tricks to keep your campaigns sharp and cost-efficient.
