The term “AI” is thrown around a lot these days. What people are often referring to are Language Learning Models (or LLM). Here, we’ll break down what LLMs are, how to understand what they do, and the differences between the popular models.
We’ve been talking about how AI is changing search for a while now. The next iteration is just about here. Last month, Open AI announced that ChatGPT will soon be showing ads within the platform. This is what we know so far.
For years, keyword tracking was treated as a critical part of SEO strategy. With the advent of AI and advanced search, the importance is greatly diluted. Here’s what companies need to understand about what their agencies should track.
We’re estimating that about 25% of Google searches will be replaced by AI by the end of next year. A whopping 70% of Genz Z and Millennials use AI tolls weekly for search or decision-making already. Here’s what you need to start doing now.
In a recent and telling move, Spotify removed approximately 75 million AI-generated songs from its platform. We’re moving toward an infinite amount of AI content, much of it bad. Now is the time to stand out.
Wormann Consulting partnered with an agency to cut costs by more than half and at the same time reduce the cost per conversion by over 2/3. Here’s what happened.
