Wormann Consulting partnered with an agency to cut costs by more than half and at the same time reduce the cost per conversion by over 2/3. Here’s what happened.
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Google Ads can be a minefield of budget traps, misleading automation, and “helpful” suggestions that quietly bleed your spend. If you’re running Google Ads and want to tighten the reins without tanking performance, here are five quick, high-impact tricks to keep your campaigns sharp and cost-efficient.
On paper, Performance Max (PMax) sounds like a marketer’s dream: driven by machine learning and optimized for conversions. But for many businesses, especially those that value control, transparency, and strategic nuance, Performance Max can quickly become a black box that undermines more than it delivers.
We’ve been getting a lot of questions about what AI platforms mean for SEO. Here’s a high-level quick read to help you get your bearings as we navigate the evolving landscape of AI.
You will never get ahead advertising to the wrong people. Many companies are leaking money with targeting mistakes. Stop the slow drip by fixing these three common targeting mistakes.
Case Study: In 2016 we began working with a college to help with enrollment through a Google PPC program. This engagement involved to include multiple social media platforms, consulting through a name change and move to university status, and SEO strategy development. See how we worked with a university to build a comprehensive program leading to increased recognition and enrollment growth.
