For years, keyword tracking was treated as a critical part of SEO strategy. With the advent of AI and advanced search, the importance is greatly diluted. Here’s what companies need to understand about what their agencies should track.
In a recent and telling move, Spotify removed approximately 75 million AI-generated songs from its platform. We’re moving toward an infinite amount of AI content, much of it bad. Now is the time to stand out.
We’ve been getting a lot of questions about what AI platforms mean for SEO. Here’s a high-level quick read to help you get your bearings as we navigate the evolving landscape of AI.
At Wormann Consulting, we do a lot of marketing for medical practices, medical device companies, and related healthcare fields. Our team has been working with medical practices since 2012, with much of that time exclusively in medical marketing. As a result, we tend to generate exceptional results in the field of healthcare. Here’s what we did recently for one practice…
When you redesign your website, there are a lot of things to take into consideration. Most people think about the design, look, and feel they want the website to have. After that, they’re thinking about functions. While these are both important, there are a lot of other considerations as well.
Many agencies know marketing inside and out and can do a great job, but if they don’t have significant experience specifically in healthcare, it could put the practice at a severe disadvantage. Here is why it’s so important to find an agency that really knows healthcare, and some tips specific to marketing a healthcare practice.
