Bidding on your own company name in Google Search (PPC) has been coming up a lot lately. There are some scenarios where it’s a complete waste of money. Other times, it’s a very smart investment. Today, we’re looking at when it may actually be a good time to bid on your own company name, or other branded searches.
We manage millions of dollars in annual spend for PPC accounts. We’re always amazed at how much waste exists in most accounts that are transferred to us. Doing a PPC audit can really help you cut some waste and save some serious money.
Marketing is like most things – you get out of it what you put into it. If your marketing budget is a little more limited, here are a few things that can help you get more for your marketing efforts.
Wait, Bing Ads? Like, the search engine that nobody really uses? Yes, there is some hidden value in there if you know where to look.
Many agencies know marketing inside and out and can do a great job, but if they don’t have significant experience specifically in healthcare, it could put the practice at a severe disadvantage. Here is why it’s so important to find an agency that really knows healthcare, and some tips specific to marketing a healthcare practice.
If you’re running any kind of targeted advertising like pay-per-click ads, display ads, social media ads, or others, you need to have landing pages. Don’t just choose a random page on your site. Build a new page that doesn’t exist elsewhere on the site and is targeted toward the ads and audience (don’t worry, you can just hide it from your menu and Google search results). Your campaign results will be much better.
