We are often asked by clients and partners who prefer to write their own content “How do I write for SEO?” Well, we’re here to help. Here are the guidelines we recommend when writing content.
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Wait, Bing Ads? Like, the search engine that nobody really uses? Yes, there is some hidden value in there if you know where to look.
Many agencies know marketing inside and out and can do a great job, but if they don’t have significant experience specifically in healthcare, it could put the practice at a severe disadvantage. Here is why it’s so important to find an agency that really knows healthcare, and some tips specific to marketing a healthcare practice.
At Wormann Consulting, we do a lot of marketing for medical practices, medical device companies, and related healthcare fields. Our team has been working with medical practices since 2012, with much of that time exclusively in medical marketing. As a result, we tend to generate exceptional results in the field of healthcare. Here’s what we did recently for one practice…
If you’re running any kind of targeted advertising like pay-per-click ads, display ads, social media ads, or others, you need to have landing pages. Don’t just choose a random page on your site. Build a new page that doesn’t exist elsewhere on the site and is targeted toward the ads and audience (don’t worry, you can just hide it from your menu and Google search results). Your campaign results will be much better.
Bad reviews may actually be the best thing for your business. Nobody wants to hear that, but it’s true.
