Google Ads can be a minefield of budget traps, misleading automation, and “helpful” suggestions that quietly bleed your spend. If you’re running Google Ads and want to tighten the reins without tanking performance, here are five quick, high-impact tricks to keep your campaigns sharp and cost-efficient.
On paper, Performance Max (PMax) sounds like a marketer’s dream: driven by machine learning and optimized for conversions. But for many businesses, especially those that value control, transparency, and strategic nuance, Performance Max can quickly become a black box that undermines more than it delivers.
